Culture is measurable, manageable, and will improve your productivity, innovation and drive business results. You can transform your organization with the right information, direction, and culture. Executives can improve their company’s innovation while still maintaining a focus on current operations and financial obligations.
Why do most companies fail with innovation?
You’ve developed an innovative product or service, and put most of your attention on producing and delivering it. But what gets left behind is working on the business’ future. This includes staying close to customer and market changes, new technologies, socio-demographic changes, and the early signals of the next big thing. Most importantly executive leaders fail to speak to the importance of innovation, set a strategic vision for it, and invite their workforces to be innovative.
This happens to all companies. But at a certain point, if you don’t develop a culture, systems, and capability for innovation, you reach your limits to growth. You need to make a commitment to drive and manage innovation.
Why innovation matters?
Innovation is tangible. It is measurable and manageable. Research shows that innovation is highly correlated with both competitive positioning and financial performance.
A Boston Consulting Group survey revealed that 64% of senior executives agreed that innovation is a top strategic focus for their firms. The research of Booz and Company shows that organizations with a focus on innovation have profit margins 22% higher than bottom quartile performers.
Maintaining the status quo is the riskiest business strategy of all.
How to become innovative?
Rarely does a game-changing idea emerge from the strategic planning process or from the thoughts and ideas of one employee. Rather, they originate from a culture and infrastructure that encourages ideas across the organization and its external ecosystem.
These opportunities for innovation lie at the margin, an interface of employees interacting with customers, value chain members, external experts, and competitors.
The key to innovation in organizations resides in the ability to define, instill, and reinforce an innovation vision, culture, and capability among your employees and your external ecosystem.
Innovation will only flourish in dynamic, collaborative cultures lead by leaders who articulate a strategic vision for innovation, and invest in it. The investment includes putting in place the training, systems, and processes for ideation and knowledge management, and organizational processes to successfully commercialize the best ideas.
What makes our approach unique?
Through almost 20 years of research, InnovationOne founder C. Brooke Dobni, PhD., has developed the InnovationOne Health Index (IHI), the most robust, quantitative diagnostic tool to assess, measure, and benchmark innovation culture and capability.
Based on his landmark Fortune 1000 Study: “Innovation Nation? Innovation Health Inside the Fortune 1000,” Dr. Dobni has identified the six common traits of highly innovative organizations.
Because of Dr. Dobni’s empirical research and our practical experience, InnovationOne can provide practical guidance on how every organization can improve its innovation culture and capability, resulting in sustainable competitive value and higher financial performance.
We also have the experience and capability to assist you with:
- shaping and communicating your strategic vision
- developing innovation skills among your leaders, teams, and employees
- transitioning your learning, performance management systems to inspire and reward innovation
- aligning your organization’s processes and systems to commercialize innovation
- helping you pulse, measure, and improve your progress along the way.
How does it work?
We analyze the strengths and weaknesses of your culture and capability for innovation using the scientifically developed InnovationOne Health Index. Our analysis is extraordinarily thorough across the four organizational dimensions and 12 drivers of innovation. (See the circle diagram below).
Because we have over 2,000 companies in our data base, we can compare your company’s innovation strengths and weaknesses with other companies in your industry, in eight different industry benchmark groups.
We will work with you and your leadership team to understand the nuances of your innovation culture and capability, its strengths, and weaknesses.
The results of this assessment will serve as an important benchmark to begin improving your innovation culture and capability–and measure your progress and future success.
Based on your results, we will work with you to put in place a detailed plan that will give you the clear direction for action to take in the first week, the next quarter, and the rest of the year.
The next step
If you would like to explore what options are open for you in igniting innovation in your organization, and are prepared to act now, I invite you to contact me to schedule a complimentary one-hour strategy session.
We will discuss the opportunities and challenges facing your company, our assessment, and how we can assist you.
The session takes about one hour and we can link-up either in person, by phone, or by Zoom videoconference.
Just contact me by phone (707-331-6740) or by email (VA@VictorHRConsultant.com) to arrange the complimentary session.