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My Purpose

HR assessments | Improved recruiting and employee retention | Transforming cultures | Leadership coaching and training

Are you finding it hard to attract and retain the best talent and leaders?

Is your company’s growth limited by outdated HR practices?

Does your organization struggle with leading and inspiring ongoing innovation?


1.You Can Have group (002)

Help is on the way

You can transform your organization with the right information, strategies, technology, culture, and partner.

We provide the following services for our clients:


Recruiting and Employer Branding

Recruiting with Artificial Intelligence breaks through the clutter. Whether you want to upgrade your recruiting processes, interviewing, or technologies, or need recruiting help, we have powerful solutions for you. Watch for my new book, Hack Recruiting, The Best of Empirical Research, Method and Process, and Digitization to be released soon.  Learn More!


Leadership Coaching, Teams, and Training

While having smart and dedicated people on teams is critical, the number one factor for team success is trust. We can coach and train leaders, charter new teams, and get stuck teams going again. Learn more about our executive coaching,  work with teams, and workshops!


Employee Retention

Today, 40% of workers are looking to make a move. We will conduct an HR assessment and determine if your turnover is caused by pay, benefits, leadership practices, or work culture.  Learn More!


Culture and Innovation

Culture and innovation can be measured and managed.  Based on our empirically developed assessment of your culture, we can build a multi-year plan with you that will transform your culture and innovation beginning in the next quarter. Working with us, you can transform your organization to be an innovative leader. Learn More!



I’m Victor Assad.  I am the CEO of Victor Assad Strategic Human Resources Consulting and Managing Partner of InnovationOne. You are invited to explore this website to learn about who we work with, how we work, and the services we offer. Sign up for free valuable weekly blogs and reports


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Our Blog

Latest Updates

I remember once considering an overseas assignment to avoid a terrible boss in HR. It turns out, I am not alone. According to Gallup’s most recent report, State of the American Manager, about one-half of employees choose to leave their company because of a bad manager. In my case, the lousy manager dominated meetings, couldn’t… Read More

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A group of millennials were discussing their careers with me, describing what they liked and didn’t like about their jobs when the topic of Generation Z came up. “They’re not like us,” one millennial observed. “They want everything on the internet. They are tough and emotionally cold.” I have written extensively about how millennials are… Read More

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Many pundits and HR leaders are raising legitimate concerns about bias in Artificial Intelligence platforms used for recruiting. These concerns are well founded, but let’s not forget a hiring bias that’s even more pervasive: the biased hiring decisions humans unwittingly make every day. We can correct human and AI bias. Here is my analysis: For… Read More

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Many executives we work with are frustrated in their efforts to improve the innovation of their companies. One of the problems? Middle management gets in the way of innovative employees by clinging to dominant leader styles. Our experience and the lessons of empirical research shows that middle management can be the key to a company… Read More

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A new analysis shows that the rate of positive drug tests for the U.S. workforce rose to a 14-year high in 2018. The increase raises difficult questions for employers concerned about maintaining drug-free workplaces and preventing drug-caused workplace accidents in the face of the increasing use of  recreational and medical marijuana and the opioid drug… Read More

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Many clients and readers have asked me for a simple list of questions to use while screening for emotional intelligence. Emotional intelligence has been shown by research to be the secret sauce for selecting executives, first level managers, and customer facing employees who will succeed – it’s even more important than high IQ. (For more… Read More

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Victor Assad provided us a broad and thorough HR assessment which identified several areas for us to improve our HR processes and drive business success. We appreciate how he also offered us practical steps to implement his recommendations and showed us the return on our investment for doing so.  His expertise in all areas of both regulatory and applied HR has been of enormous help to us.

Victor Assad has worked with us to integrate state-of-the art digital technology and to align our work process with the new technology.  The result has been improved employee training, work processes and sales.

Victor Assad brought invaluable experience from a solid corporate legacy position to help me better understand the US environment and the challenges I would face when making investment decisions on optimizing my customer-facing organization to execute on my company’s commercialization strategy.

In an easy approach and highly collaborative manner he proactively developed tangible solutions to issues such as ‘healthcare compliance’, ‘pay and commission structures’ and ‘recruitment policies’ that I faced as I developed the sales organization.

Victor excels at grasping the complexities of a specific situation and then applying his experience to bring solutions that are simple to understand and to implement.

I would strongly recommend Victor as somebody who would add value to a leadership team eager to bring a fresh insight to their sales organization or as someone to give pragmatic guidance to an executive working through a specific HR related challenge.

Vic is a strategic HR leader with a deep and broad understanding of HR and a strong business acumen. He is very good at aligning HR strategies to business imperatives, as well as developing and driving creative programs and change initiatives that truly have an impact on the business and talent. I partnered with our sales organization, and Vic offered good advice on how to maximize the performance of sales with employee engagement, compensation, and talent management efforts.

Help with recriuting

Finding the talent your organization needs in today’s tight talent economy is a constant struggle. Help is on the way. Whether you need high tech, STEM, sales workers, or executives, we have powerful solutions for you.

Learn more