Thank you for coming to my publications page. Here you will gain access to valuable reports and my book, Hack Recruiting.

Click the download button on the report, infographic, or webcast slide deck you would like and start reading today. You can order my book Hack Recruiting from many sources, including Amazon, Barnes and Noble, SHRM Bookstore, and Archway Publishing.

I look forward to your feedback.



9 Steps to Implement a New Post-COVID19 Office Environment

Your guidebook to restart your business with the new normal, safely, productively, with high morale for employees, and reduced costs.


Your company sent office workers home in March in a mad scramble to protect them from COVID19 and to keep your business alive.

The survival of your workers was at stake.

Now, as you plan the reopening of your office, it is clear that the survival of your business is at stake, and the old normal is obsolete.

It is time to be disruptive.

It is time to create the new standard for a productive, innovative, less expensive, and safe office environment.



Download this report for free.



Useful and Emerging Practices of Highly Innovative Organizations in the Digital Era.

Published March, 2020.


Download this report for free

When The Conference Board asked CEOs globally to think about how the world would
look in 2025, they said innovation remains an essential priority.

And for good reason: highly innovative companies have higher growth and higher profits than less or non-innovative ones. Moreover, their stock market performance shows it.

To provide more clarity on the emerging practices of highly innovative organizations and to uncover their methodologies, technologies, and habits, The Conference Board and
InnovationOne partnered in 2019 to field our second Global State of Innovation survey of
organizational leaders at the manager level and above from North America, Europe, and Asia.


Download Report for Free


You can also download my PowerPoint presentation from the April 21, 2020 webcast with John Metselaar of The Conference Board and Peter Coffee of Salesforce. During the webcast we discussed the salient findings of the report and how companies can take advantage of the opportunities to be innovative during crisis.


Download PDF of Slides from April 21, 2020, Webcast with The Conference Board


Past Publications


Hack Recruiting: The Best of Empirical Research, Method and Process, and Digitization

Recruiters and human resources now have the same tools available to them that have been available for years to marketing leaders: chatbots, machine learning, artificial intelligence, and soon blockchain.

HR leaders can transform HR and make it more strategic and  analytical, and an essential partner for driving profitable growth in companies. HR leaders can build employer brand just as effectively as marketing leaders build a company’s customer brand.

It is time to put these digital tools to use.

Through the skillful use of empirical research, case studies, and his years of experience upgrading recruiting functions across the country, Victor Assad draws a vision of how companies will create and draw employees to their employer brand in the 2020s.

Learn more


Insights from Highly Innovative Companies: Results from the Conference Board and InnovationOne Global State of Innovation Survey, 2017.

Businesses have come to recognize that innovation is no longer an option. Rather, Innovative is imperative for survival. In 2017, The Conference Board and InnovationOne partnered to launch the Global State of Innovation Survey 2017 to uncover what methodologies, technologies, and practices successful innovators are currently using to innovative–and which ones provide the most advantage in today’s business climate.

While both high and low innovators use Crowdsourcing and Design Thinking, what distinguishes highly innovative companies is that treat innovation as a strategic imperative, have an intimate understanding of the customer experience, develop collaborative cultures of innovation, and develop metrics to measure progress.  Learn more by reading the report.

Download Insights from Highly Innovative Companies Now

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